Content

Content is a large part of your everyday life. It’s hard to avoid, but why would you want to? Content keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more.

From your perspective as a marketer or business owner, content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company.

In other words, if you’re not creating content, then you’re behind the curve.

Content creation is vital to the success of your business generating topics and ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

You’re also generating some major ROI for your company, as these content marketing stats demonstrate:

• Content marketing brings in 3X as many leads as traditional marketing and costs 62% less.
• SMBs that use content marketing get 126% more leads than those that don’t.
• 61% of online purchases are the direct result of a customer reading a blog.
• Companies that publish 16+ blog posts per month get 3.5X more traffic than those that post four or fewer posts per month.

Content equals business growth. So, let iMarketing help you get started with your content strategy.