Social Media Optimization


Most marketers are familiar with Search Engine Optimization (SEO) on some level. Using the reach of search engines like Google or Bing to fuel your marketing campaign has been a successful strategy for years. But as social media grows as one of the top platforms to reach consumers, new approaches to digital marketing have emerged. One of the top strategies used by businesses looking to maximize their reach online is Social Media Optimization (SMO).

The Internet is thriving with interactive communities that are more socially connected than ever. Social media optimization is not just about helping you grow your company’s online reputation and presence on social networks such as Facebook and LinkedIn. It is also about leveraging these online communities to boost your followers, engagement, and website traffic. The end goal is to increase sales, and social media optimization can help you do this in the most cost-effective way.


What Is Social Media Optimization?

Social Media Optimization is essentially using social media as a catalyst to grow your company’s online presence. Where some companies tend to just set up a profile on Instagram, Facebook or Twitter to be where their customers are, SMO is about strategically creating, building and maximizing your social media plan to connect with your target audience. SMO allows you to:


Strengthen your brand
Generate leads
Get more visibility online
Connect with your audience


If you want your social media campaign to pay off, reach out to iMarketing and let us help you put together a Social Media Optimization plan that will hepl you Stregnthen and Grow your Company.